How to Pitch Luxury Hotels for Brand Deals (Full Email Template Inside)

The email — copy this

Subject: Content collaboration — [Hotel Name], [Month you''ll be in the city]

Hi [First Name],

I''m [Your Name], a [niche, e.g. "solo female luxury travel"] creator on Instagram / TikTok — [followers] combined, [avg views] per reel, and past partnerships with [Hotel, Brand, Airline].

I''m planning a [X]-night trip to [City] on [dates] and would love to feature [Hotel Name] — specifically the [suite category] and the [restaurant / spa / signature experience].

What I''d create:

• 2 Reels (Instagram + TikTok cross-posted)
• 5 stories with location tag + link sticker
• 3 feed images, delivered within 30 days
• Raw files sent to your PR team for internal use

Would you be open to hosting the stay in exchange? Happy to send my full media kit.

Best, [Your Name]

Media kit: [link]

Who to send it to

• The Director of Marketing or PR Manager for that property (not the group)
• Find them on LinkedIn: "Director of Marketing" [Hotel Name]
• Or on the hotel''s press page

The follow-up

• Day 5 — one polite bump
• Day 12 — one final follow-up with a link to a past collaboration
• Then stop

What NOT to say

• "I''ll go viral" (nobody believes you)
• "Please comp my stay" (this is not a trade)
• "I have X followers" without engagement or view context
• Anything about influencer discounts

The re-invite rule

Deliver on time. Send raw files. Tag correctly. Ask for a testimonial from the PR team you can screenshot for your media kit. That''s how one comped stay becomes six.

Rich Off Travel AI drafts this pitch — customized to each hotel on your itinerary — automatically. Start free →